Why Your Job Descriptions Might Be Scaring Off Awesome People
You ever scroll through job listings and just... sigh? Like, you see one more “dynamic self-starter wanted for fast-paced environment” and want to chuck your laptop across the room? Yeah, you’re not alone. Companies keep shooting themselves in the foot with these soulless, copy-paste job descriptions that sound like they were spat out by a malfunctioning corporate jargon generator. Is it really that hard to just, I don’t know, sound like a person?
Let’s break it down. First up, the dreaded laundry list of “must-haves.” Half the time, they want someone with ten years of experience in a tech stack that’s only existed since last Tuesday. Or they tack on a bunch of weird requests—like, do you really need someone who’s fluent in both Python and ancient Greek? Chill. The best candidates see this and bounce, thinking, “Well, guess I’m not a unicorn, so I’ll pass.” And don’t even get me started on “competitive salary.” What does that even mean? If you aren’t upfront about pay, you’re basically telling candidates you’re hiding something. Newsflash: people talk, and your competitors are probably being more transparent.
But hey, it’s not just about what you’re asking for—it’s about what you’re offering. Modern job seekers aren’t just hunting for a paycheck. They want to know if they can grow here, if their voice will matter, and if they’ll be stuck clocking in every day just to pad someone else’s LinkedIn. People crave meaning. They want to see if your company’s values actually line up with theirs—or if you’re just slapping buzzwords on the wall and calling it “culture.” Show them what real growth looks like, how you measure wins, and what a regular day actually feels like. Do you have flex hours, mentorship, a book club, or are you just hoping “beer Fridays” will cut it?
HR and hiring managers, seriously, put down the thesaurus and just say what you mean. Stop trying to sound fancy. Tell a story. Heck, admit if your team’s got quirks—maybe you all wear Crocs to Zoom meetings, or maybe you’re obsessed with obscure snack foods. That’s the stuff people remember. Let your personality seep through, even if it’s a little weird. Nobody wants to work for a robot overlord (well… unless you’re hiring for a robotics company, I guess).
Oh, and one last thing: updating your job posts isn’t just a “nice to have.” It’s your brand’s front door. If your descriptions are boring, confusing, or just plain cold, you’re shutting out the very people who could make your company awesome. You want folks who are excited to join your crew, not people who are settling because they couldn’t find anything better.
If all this sounds overwhelming, don’t sweat it—Sapient HR’s got your back. We can help you stop scaring off great people and start attracting candidates who actually fit. Because honestly? Life’s too short to work with people who just checked a box on a generic job post.
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